CHAMPION
We were asked to write, direct and produce a video + photo campaign for the launch of a new CHAMPION collection over the french market. We came up with the concept of filming all the campaign videos in vertical to meet the almost exclusive broadcast of the content on mobile devices. We also decided to cast real champions. We have helped to scout and select some young sports talents and bring them up in front of the camera in order to get as real and sincere as possible and captivate the real emotion of young champions training.
VIDEO CONTENT : The campaign was meant to be broadcasted 90% on mobile devices. So we decided to experiment and shoot the whole film with the cameras turned 90° to go full vertical. And it turned to be an excellent approach. Captivating the scenes in a very single way, close to the action and with a super wide angle lense. We can feel the image is not cropped in post. And all the action we wanted to captivate is at the heart of the frame. Directed by Edouard Tintignac & Juliette Moreau.
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PHOTO CONTENT : We partnered with the super talented Antoine Ferrier who has a very instinctive and creative approach of photography. We spent a lot of time together in order to scout the right spots in PARIS La Defense and execute the whole shooting in only one day. Can't wait to work with Antoine again !
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